The fashion world is full of impressive brands, but few have such a fascinating history and a unique design philosophy as Casablanca. Founded by Charaf Tajer, Casablanca has quickly become a darling on the international fashion scene. In this blog, we take a look at the brand's origin story and explore the creative influences that shape Casablanca's distinctive style.
The history of Casablanca
Casablanca was launched in 2018 by Charaf Tajer. Previously co-founder of Pigalle and creative consultant to Supreme, Tajer brought a wealth of experience and a deep passion for fashion to his new brand. His goal was to create a brand that combines luxury and leisure in an effortless style.
The name "Casablanca" is a tribute to the city of the same name in Morocco, known for its vibrant culture and history. This city, where Tajer's parents were born, serves as a constant source of inspiration for the brand. Casablanca is not just a name, but a symbol of the connection between traditional craftsmanship and modern design.
Casablanca design philosophy
Casablanca is known for its distinctive design philosophy that combines luxury with a relaxed, sporty aesthetic. The collections are characterized by their vibrant colors, graphic prints and high-quality materials. Here are some of the key principles that define Casablanca's design:
1. Influences and inspirations
Casablanca's designs are heavily inspired by Tajer's Moroccan roots and the Mediterranean way of life. This is evident in the use of bold colors, exotic patterns and the emphasis on comfort and leisure. Tajer often describes the brand as "après-sport" - clothes to wear after exercise, but which are also luxurious and stylish.
2. Unique design features
Casablanca is known for its striking, graphic prints and patterns. These designs are often inspired by natural landscapes, architecture and art. Another characteristic feature is the combination of sporty silhouettes with luxurious materials such as silk, cashmere and high-quality cotton. This creates a unique mix of elegance and casualness.
3. Key collections and iconic pieces
Since its inception, Casablanca has released several notable collections. One of the most famous is the "Grand Prix" collection, inspired by the world of racing. This collection combines sporty elements with a touch of glamour and elegance, making it popular with fashion critics and celebrities alike.
Another iconic piece is the Casablanca shirt with its striking print patterns and relaxed fit. This shirt perfectly embodies the brand's philosophy and is a must-have for fashion enthusiasts around the world.
WHAT DOES LOOT THINK
Casablanca has quickly established itself in the fashion world. By successfully combining a rich cultural history with a fresh, modern design philosophy, Charaf Tajer has created a brand that combines luxury and casualness in a unique way. With a clear focus on quality, creativity and comfort, Casablanca sets new standards for modern luxury fashion.
Whether on the catwalks of fashion weeks or on the streets of fashion capitals – Casablanca is a brand that has taken the hearts of fashion fans around the world by storm and will continue to do so.
1 comment
Casablanca ist sooo nice